Brand Guidelines
Resources for presenting The Experience Company and GAIA brands consistently and professionally. Download our logos, wordmarks, and brand assets for press, media, and partnership use.
Naming
The Experience Company is our parent company name, building products that create exceptional user experiences. Always use proper capitalization and the full name "The Experience Company".
GAIA (General-purpose AI Assistant) is our flagship product, an AI-powered personal assistant. Always spell GAIA in all capitals when referring to our product.
GAIA Logo
The primary GAIA brand mark
GAIA Logo
GAIA Wordmarks
Full GAIA wordmarks for various backgrounds
GAIA Wordmark Black
GAIA Wordmark White
The Experience Company Logo
The Experience Company brand mark in multiple variants
Experience Logo Black
Experience Logo White
Experience Wordmarks
"Experience" wordmark variations
Experience Wordmark Black
Experience Wordmark White
The Experience Company Full Wordmarks
Complete "The Experience Company" wordmark
Full Wordmark Black
Full Wordmark White
Brand Colors
Our primary brand colors. Click any color to copy its hex or RGB value.
Usage Guidelines
Logo Usage
Use the full logo with wordmark whenever space allows. For tight layouts or logo grids, the standalone icon is acceptable.
Monochrome usage is preferred. Use white logos on dark backgrounds and black logos on light backgrounds for optimal visibility and brand consistency.
Spacing & Sizing
Provide plenty of space around our brand assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.
Maintain clear space around our logos equal to the height of the logo icon. This ensures the logo has room to breathe and maintains visual impact.
The minimum logo size should be 32px in height for digital use and 0.5 inches for print to maintain legibility.
Don'ts
- Do not alter, rotate, or modify the logos in any way
- Do not change the logo colors outside the approved palette
- Do not place logos on busy backgrounds that reduce legibility
- Do not stretch or distort the logo proportions
- Do not use the logos to imply endorsement without permission
Important: The provided graphics are proprietary and protected under intellectual property laws. Please do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by The Experience Company of your product, service, or business, or use these graphics as part of your own product, business, or service's name.
For questions or special requests, please contact us.
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